I know, you probably been to Starbucks many a time. And the purpose of this post is really redundant? Well, hold your horses as I'm probably going to tell you more about Starbucks. This was one of the cases, my examination question that pop up in year 2012. They are just as successful as other food chain around the world. MacDonald's, Subway, etc etc.. I know you have some others in mind but that's okay.
Starbucks is green in colour, the fact that Starbucks is portraying an image to the rest of the world that they are an eco-green, environment friendly concept cafe. That surely wins some votes worldwide.
One of the Starbucks, at Plaza Singapura
Starbucks have always been small. And there is a reason behind it. You probably know now that Starbucks isn't just a cafe selling coffee and desserts and what have you. Anyone can mi-mick the same concept by selling food. Hence, the way the chairs and tables are fitted well in the small, concentrated area of Starbucks, basically brings out an extra dimensions.
Indeed, Starbucks is creating a lifestyle. Go down to your favorite coffee-shop and order a coffee and try to spend an afternoon there with aunties and uncles. That's $1
Ok. Now picture yourself sitting down at a cosy, air-conditioned cafe, the aroma of the coffee beans being brewed right at the next instant and having a laptop/notebook in front of you. Surrounding you are those that are just as alike you and spend an afternoon there. Easy! That's $6
See the difference?
The next time you have a cup of coffee at Starbucks, ponder yourself with this question. Are you here for the coffee or for a lifestyle? Only you, knows the answer.
Chocolate Molten Cake: $6.50
White Chocolate Mocha Frap: $6.60
Starbucks @ Plaza Singapura
Address: 68 Orchard Road #01-34 Plaza Singapura Singapore 238839
Tel: 68370501
Open 24 hours
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